Amazon Shop Statistics: Sales, Growth, and More

Amazon Shop Statistics Sales Growth and More


Are you expanding your company? Gaining a perspective on the potential of e-commerce might be difficult. This post has compiled data on online sales and growth, inventory, fulfillment, and other issues.

Learn how assistance for distribution, sales channels, product listings, and different strategies can help Amazon stores open up new business options for your company. We’ll also highlight the individual vendors who provide Amazon with a vast array of products. Let’s start now.

Statistics from

As an Amazon shop selling partner, sellers can connect with millions of buyers in more than 180 countries. Over 1.9 million selling partners and over 300 million active customer accounts are held by Amazon globally. The B2B e-commerce channel Amazon Business has more than a million global client accounts, More than 150,000 vendors, and an annualized global sales volume of more than $10 billion.

Amazon expansion

A 45% rise from 2019 saw the launch of more than 200,000 new third-party sellers worldwide on Amazon in 2020. In the United States, Storefronts has expanded to include more than 2.5 million products from about 30,000 companies in various product categories. The number of small and medium-sized companies that sell on Amazon through third parties is close to 2 million.

With 500,000 new hires in 2020, Amazon shop employs 1.3 million people worldwide. In 2020, Amazon invested $34 billion in American infrastructure while generating 400,000 new employment in local communities around the country.

American SMB salespeople made an average of more than $160,000 in sales per person in the 12 months ending on May 31, 2020, up from a year earlier, almost $100,000. In the same time frame, more than 20% more U.S. SMB vendors reached $1 million in sales. By 2024, Amazon promises to employ over 100,000 American veterans and spouses of service members.

Sales by Amazon sellers shop

In 1999, third-party retailers started to join Amazon. Currently, they represent 58% of Amazon sales. Compared to Amazon’s first-party deals, which are expanding at 25% annually, third-party sales are growing at 52%.

The number of Amazon sellers that made over $100,000 in sales in 2019 increased from nearly 200,000 to nearly 225,000, and 15,000 U.S. companies made over $1 million.

On average, more than half of all Amazon store units—or more than 6,500 American products per minute—are sold by third-party sellers. The global annualized sales of Amazon Business, a B2B e-commerce channel, have surpassed $10 billion.

From April 15, 2020, to January 15, 2021, independent third-party vendors raised sales by more than 55% worldwide. The same period saw More American small businesses than ever before, reaching $1 million in annual revenue, a rise of more than 30%.

Device use

Each month, almost 42 million desktop users in the U.S. browse Amazon stores.

And each month, over 126 million distinct mobile users in the U.S. visit Amazon stores.

Three hundred million people around the world shop at Amazon stores.

28% of Amazon purchases are completed in three minutes or less by customers. In less than 15 minutes, 50% of all transactions are completed.

Customers can order goods from 1.9 million small and medium-sized enterprises in Amazon’s shop marketplace.

On the 2020 American Customer Satisfaction Index, Amazon is ranked #5.

According to Piper Sandler’s Generation Z Survey, 2021, is the #1 Top Shopping Website and the #5 Top Beauty Destination among Teens.

Amazon shop, per Morning Consult, 2020, is the second-most trust brand in America.

impact of COVID-19

In 2020, when small businesses sought to sell online amid the COVID-19 pandemic, more than 200,000 new third-party sellers started selling in Amazon’s U.S. store—a 45% rise year over year and more than ever before. Amazon shop made almost $5 billion in small business stability and success at the start of the pandemic.

Amazon spent more than $961 million on extra safety precautions as part of its $11.5 billion investment in COVID-related projects to protect employees and deliver products to customers. By the end of 2020, Amazon has committed more than $18 billion to help independent businesses increase their sales in the Amazon store, continuing its support for SMBs throughout the pandemic.

Focus on the Vendor: New Republic

Dipping for the New Republic entering Amazon has shown that a brand’s story, not its distribution, determines its value. The New Republic brand is built on customer trust, and the addition of Amazon as a sales channel has further increase that trust while putting some fashionable shoes in more closets. Watch as the New Republic joins Amazon’s e-commerce platform.

Tools from Amazon Brands and brands

Since 2017, Brand Registry has made available several cutting-edge solutions to assist brand owners in growing and safeguarding their companies. A free program called Brand Registry assists brand owners in managing and defending their intellectual property rights. In Brand Registry, there are more than 440,000 registered brands.

More than 300,000 sellers currently use Stores to connect with customers, a free multi-page customized storefront. Over 500,000 vendors have accelerated their brands using the Brand Analytics tool as of 2020.

Finding brands and products on Amazon Shop

Amazon shop is use by 75% of customers to find new brands and items.

52% of customers are likelier to purchase an unknown brand from Amazon’s store.

brand defense

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Amazon made a $700 million investment in 2020 to safeguard its retail locations from theft and misuse.

In 2020, Amazon will have more than 10,000 employees working to safeguard its stores from theft and abuse.

Through I.P. Accelerator in 2020, Amazon linked more than 7,000 small and medium-sized enterprises with reputable law firms in the United States and Europe. These companies submit trademark applications successfully and were granted early access to Brand Registry’s brand protection resources.

The verification procedures use by Brand Protection have prevent over 10 billion suspect harmful listings since 2017, and more than 2 million counterfeit goods have been recover before being shipped. Over 6 million attempts to open selling accounts were thwart by Amazon’s verification procedures in 2020, preventing unscrupulous actors from listing any goods for sale.

Only 6% of attempted account registrations in 2020 will successfully pass Amazon’s verifications. Process goods and advertise them for sale. In 2020, customers reported counterfeiting less than 0.01% of Amazon’s products. And 99% fewer suspected infringements are being report by brands on average than before the introduction of the Brand Registry. More than 15,000 brands used Transparency in 2020, while more than 18,000 brands signed up for Project Zero.

Amazon storefronts for small and medium-sized enterprises

SMB sales and growth

In Amazon stores, sales of goods from small and medium-sized businesses (SMBs) make up about 60% of total sales. American SMBs sold approximately 1 billion items in Amazon’s stores throughout the 2020 holiday season.

Nearly 60% of Amazon’s retail sales are made by more than 1.7 million SMBs, supporting more than 2.2 million jobs globally.

SMBs in the U.S. employ over 800,000 people and sell more than 4,000 things every minute on average. American SMB sellers increased their average annual sales from around $100,000 to over $160,000 in the 12 months that ended on May 31, 2020. The quantity of U.S. SMB vendors that exceeded Sales of $1 million increased by more than 20%.

2019 was a record-breaking year for American SMBs selling on Amazon’s stores, with more than 15,000 companies achieving $1 million in sales and nearly 25,000 surpassing $500,000 in sales. A projected 1.1 million employment is support by SMBs selling on’s U.S. stores in 2020, up from 830,000 in 2019. SMBs from every state in the U.S. and more than 130 other nations offer their products in Amazon’s stores.

Amazon Storefronts feature around 30,000 small- and medium-sized enterprises. Over 250 million goods have been sold to more than 70 million customers. In all, 85% of small firms selling through Amazon stores claim to have add jobs in the last year (2020), as oppose to 52% of those who are not. More than 80 different countries’ artisans are selling their goods through Amazon Handmade.

To automate, manage, and expand enterprises, the Seller Central Partner Network provides over 2,000 applications and more than 1,900 services from over 20 countries—all of which have been approve by Amazon. Small and medium-size companies (SMBs) in Europe sold more than 1.8 billion items in Amazon stores in 2020. Additionally, over 550,000 jobs have been creating by European SMBs to support their online operations.

In 2020, more than 40,000 European SMBs selling on Amazon exceeded €100,000 in sales, and more than 3,000 did so for the first time (2021 SMB report). Building a business with Amazon To support independent sellers, Amazon has spent tens of billions on infrastructure. Amazon aids retailers by providing hundreds of tools and thorough data analytics.

Amazon Shop enables sellers to reach out to customers more effectively.

Support systems for vendors

To support sellers’ expansion, Amazon spent more than $30 billion between 2019 and 2020 on logistics, equipment, services, initiatives, and personnel. Amazon shop will spend more than $18 billion on selling partner success in 2020 alone.

Amazon introduced more than 250 tools and services in 2020 to assist sellers in running and expanding their companies. In 2020, more than 10 million selling advice articles were publish in the new Explore Programs section of Seller Central. For sellers to establish, manage, automate, and scale their businesses, the Amazon Partner Network provides more than 6,200 service providers and technologies that Amazon has approved. Amazon spent over $700 million and employed over 10,000 workers in 2020 to safeguard its retail locations.

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